is the sum of tangible and intangible attributes, such as: principles,
beliefs, values, etc. – the very same ones that make a person
unique. The corporate identity of an organization represents all
of this, and it can be subject to analysis and further improvement,
adjusted to the target public’s perception.
studies show the perception of a public with respect to subjects
such as corporate image and product expectations, as well as opinions
and attitudes of the public concerning political, economic and
social issues. Proactiva uses several technical, quantitative
and qualitative tools, validated at a national level.