understands the vision, mission and guiding principles as the
foundation of the organizacional strategic framework. The shared
definition of these concepts is the base of the strategy that
will support the definition of objectives. These, in turn, will
become the bases for the design of a concrete strategy.
planning translates the organizacional strategic framework in
concrete plans for action. Proactiva accompanies the process by
planning from an integral methodology, that allows the definition
of actions in the most important areas for the organization.